Gen Art is a national arts & entertainment organization that discovers and elevates emerging visual artists, filmmakers, fashion designers and musicians through national signature events and customized multi-platform programs. This year Gen Art is partnering with smart and SCOPE art fair to create a unique gathering space that will allow fair visitors to take a break from the hustle and bustle and relax in a creative and inspiring environment.

Gen Art Detour presented by smart will feature custom wrapped smart cars designed by emerging artists. Each car will be contextualized in an innovative setting which will stimulate the imagination and incite conversation. Meanwhile, fair attendees will have the opportunity to go from onlooker to artist using a smart car as their canvas and will also be invited to take a smart on the road at our test drive center.